In Edinburgh, Scotland an event called
TEDGlobal was held over the past few days. TEDGlobal is a branch of
TED, which is a gathering of some of the greatest minds in science,
marketing, art, education among other fields. TED takes place over
the course of a few days and thousands of attendees get to listen to
eighteen minute speeches by presenters over eight hour days. They are
immersed in astounding rhetoric that is simply inspiring. These
people need great coffee to go along with the inspirational thoughts
that are being presented. Enter Coffee Common.
Coffee Common equals collaboration. Coffee Common equals what the specialty coffee industry needs. It is the idea of putting aside competition and allowing our common market to see many examples of great quality, sustainability, sourcing, and success in those fields. We were asked to contribute coffee to TEDGlobal because of our reputation of great coffee and having paved the road over the last ten years for many more specialty coffee companies.
So, In Edinburgh, our Finca San Luis has been brewed using manual filter methods as well as espresso by some of the greatest baristas in the world. The national barista champions past and present from Norway, Greece, Britain as well as the Cup Taster's Champion from Ireland among many other talented people were all there presenting ours and 6 other amazing company's coffees to the attendees of TEDGlobal.
Please follow the links here to both the Coffee Common site and the TED site. Watch some of the amazing videos from previous TED conferences and please read all about what Coffee Common stands for. And while you're there please follow the links to the other companies that were highlighted and see if you would like to try their coffee. I can assure you that they all source and roast some the world's finest.
We are proud to have had this opportunity, and look forward to many more years of collaborating with others in the industry to do what we all do best; help grow community within our respective cities and within our industry.