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Google and I came up with a more likely explanation:

Coffea arabica is a key species of coffee tree indigenous to East Africa.  Gimma, also spelled Jimma, is the capitol of the Kaffa region of Ethiopia.  Kaffa is a major coffee-producing area, and by some accounts the "birthplace" of coffee, though I'll let you armchair historians tussle over that.  In any case, this small placard, tacked to a twig in the Mesa nursery, identifies arabica plants that are native to the soils of Gimma, Kaffa.

I pestered Mimi to elaborate.  She emailed back:

"Oswaldo Acovedo, owner of Mesa de los Santos, gathered plants native to parts all over the world — about 42 different types — and tried planting them in his own soil to see how they fared.  I wish I had better photographed his coffee garden because it really was amazing to see trees from all over the world planted in a small area of his farm."

Hence the line that reads, Cafetos del Mundo, or coffee plants of the world.

So, no, Mimi had not snuck into the nursery to plant our brand propaganda on all the signs.  And "Hacienda El Roble" does not mean Estate of Anne-Marie Robles.