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Kind of Like the Fed

Published October 2007

This November, we're tweaking prices to reflect reality (and help us reinvest). We'll be raising the prices of our drinks, beans, and other products. Many businesses try to avoid a fuss by quietly changing prices. We thought you'd want a heads-up.

Price Changes

During our 7-year life, we've hiked prices only once, despite dramatic cost increases since 2000. We also want to emphasize that properly adjusted prices will propel us to reinvest and bring tangible benefits.

Sustainability Mission

First, we're raising the bar on sustainability. This fall, you'll be seeing:

  • Double the travel mug discount
  • Local organic milk at all Upstate NY locations
  • World-class, fairly traded harvests like Cup of Excellence
  • ...and more to come

Retail Improvements

We're also taking the opportunity to reinvest in our neighborhood stores. Keep an eye out for:

  • Espresso bar renovations
  • Menu improvements
  • Better teas
  • Fresh-brewed French press coffee
  • ...and other improvements

Thanks for sticking with us. As always, please feel free to voice your concerns through our feedback form.